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Unity was named the runner-up for Best Use of Mac OS X Graphics at the 2006 Apple Design Awards. The company sought to "democratize" game development and make development of 2D and 3D interactive content more accessible. The game failed commercially, but the three founders saw value in the game development tools that they had created to simplify game development, and so they shifted the company's focus to create an engine for other developers. Over the Edge released its first game, GooBall, in 2005.
New platforms and expansion (2009–2019) The technology was developed for different platforms. In 2007, Over the Edge changed its name to Unity Technologies. Its dominance on the iPhone was largely uncontested for a couple years. Because the games industry was focused on console games when the iPhone and App Store were released, Unity was positioned to support developers looking to create mobile games.
In May of the same year, a survey by Game Developer revealed that approximately 53% of mobile game developers were using Unity. In April 2012, Unity reportedly had 1 million registered developers, 300,000 of whom used Unity on a monthly basis. The Unity Asset Store launched in November 2010 as an online marketplace for Unity users to sell project assets (artwork, code systems, audio, etc.) to each other. Unity games can also be deployed on the Web.
Applifier's game replay sharing and community service was initially called Everyplay, and became known as Unity Everyplay. Unity acquired Applifier, a Helsinki-based mobile service provider, in March 2014. The kit featured tools that allowed tracking advertising campaigns and deep linking, where users were directly linked from social media posts to specific portions within games, and in-game-image sharing. Facebook integrated a software development kit for games using the Unity game engine in 2013. Part of Unity's appeal is that it allows people who lack the technical knowledge to program games from scratch to create games and other simulations.
Unity Technologies released the Unity 2017 version of its platform in 2017. In 2017, Unity Technologies acquired Multiplay, a business that offers multiplayer server game hosting, from retailer Game for £19 million. Also in 2016, Facebook developed a new PC gaming platform with Unity. Following the success of Pokémon Go, Unity Technologies held several rounds of funding that increased the company's valuation: In July 2016, a $181 million round of funding valued the company at approximately $1.5 billion in May 2017, the company raised $400 million that valued the company at $2.8 billion and in 2018 Unity's CEO confirmed a $145 million round that valued the company at approximately $3 billion.
According to Fast Company, DeepMind uses Unity software to train algorithms in "physics-realistic environments", where a computer will continually try to achieve a goal through trial and error. The Unity platform is used to help machines through reinforced learning. Subsidiary DeepMind to develop virtual world artificial intelligence. The following year, Unity Technologies worked with Google Cloud to offer services for online game developers and Alphabet Inc.
The team creates assets for sale in the Unity Asset Store for PC and consoles. Unity Technologies created the Unity Icon Collective in November 2018. In October 2018, Unity Technologies acquired Digital Monarch Media, a Canadian virtual cinematography company. For the automotive industry, carmakers use Unity's virtual reality platform for design and virtual world car testing simulations.
Terms of the deal were not disclosed. Vivox's technology is used in Fortnite, PlayerUnknown's Battlegrounds, and League of Legends, among others. At an acquisition price of $123.4 million, the company became a wholly owned subsidiary of Unity Technologies and operates independently. The company acquired Vivox, a cross-platform voice and text chat provider based in Framingham, Massachusetts, in January 2019.
Going public and further acquisitions (2020–present) In June 2020, Unity announced that they had partnered with Apple to update the Unity Engine to run on Apple silicon-equipped Macs with the 2020.2 release, allowing game developers to update their games to support the new hardware platform. Despite the losses, the company has consistently grown in terms of revenue and employee numbers. The company's IPO filing revealed that they reported losses of over $162.3 million in 2019, and have consistently lost money since its founding in 2004.
The IPO gave Unity an estimated value of US$13.7 billion. The company completed its IPO on Septemat a total of US$1.3 billion, above its target price, and started trading as a public company on the New York Stock Exchange under the ticker NYSE: U on the following day. At the time, the company reported 1.5 million monthly users, with 15,000 new projects started daily. Unity announced its plans to offer an initial public offering (IPO) in August 2020. That same year, Unity acquired Finger Food Advanced Technology Group for $46.8 million. On August 17 of that year, Unity stated that it had acquired Codice Software, who make the distributed version control system Plastic SCM.
As of 2018 , the company employed more than 2,000 people in offices across North America, Europe and Asia. Corporate affairs Unity Technologies is a public company based in San Francisco, California its IPO was in September 2020. The company announced plans to acquire Parsec, desktop streaming software, in August 2021 for $320 million. In June 2021, it acquired Pixyz Software, a developer of 3D data optimization technology.
Riccitiello said the move was needed if the company intended to go public in the future. Unity Technologies named its first independent directors in 2017. Danny Lange, who has a history of work on machine learning for IBM, Microsoft, Amazon Web Services and Uber, is vice-president of artificial intelligence and machine learning, a post he has held since late 2016. John Riccitiello acts as chief executive officer (CEO), and replaced co-founder and former CEO David Helgason in 2014.